Legislative Decree 30/2026 requires one simple thing: every environmental claim must be backed by evidence. The problem is that hardly any salon knows which phrases are risky, what to do with stock already in storage, or where to begin. The official guidance exists, but it is written for legal departments. We’ve prepared the practical version.
The ten-minute test
Open your Instagram account and the “About Us” page on your website. Search for the words sustainable, eco, green, natural, and zero impact. Every time you find one standing alone, without a number next to it, you’ve found a phrase that needs rewriting. In most salons, this search turns up between five and fifteen instances.
For informational purposes only. This does not constitute legal advice.
Want the full regulatory overview first? Read the article on the new rules.
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